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Syzent Partners LLC

Negotiation War Stories

Photographic Disrepute

War story 3 of 7

I told Morgan Stanley to keep the Pierre Cardin fragrance as far away as possible from the Combat roach killer on the Offering Memorandum cover photo.

It wasn't far enough. Pierre Cardin sued American Cyanamid for bringing his fine fragrances into disrepute. Cyanamid counter-sued.

I negotiated with Mr. Cardin's lawyer, and we reached agreement on two deals, signing the second deal for Maxim's de Paris rights on December 31st.

If I had to be in Paris on New Year's Eve, Cyanamid had to fly me and my wife over, along with a senior lawyer and his wife! Not a bad closing dinner at Maxim's de Paris.

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